If you would have a difficult time walking by a life-sized cardboard cut out of Baywatch star David Hasselhoff without wanting to stick it under your arm and run off with it, you're apparently not alone!
It seems that thieves have taken a liking to the cardboard cut-outs of "The Hoff", as he flashes his still killer smile while wearing a tank top and hawking iced coffee in a new series of publicity ads. Hundreds of the cardboard likenesses have been lifted from Cumberland Farms convenience stores throughout New England and Florida in recent weeks.
In fact, out of the 570 cut-outs Cumberland Farms produced for the publicity campaign, only twenty still remain in the markets where they were placed. (Which would make it a highly impressive 96.5 pilfer rate!) While the company is happy at all the attention the cut-outs have generated, they ask that anyone who has taken one to keep it safe and to use it for only wholesome purposes.