It might be one of the most successful and world famous campaign slogans of all time, but New York governor Andrew Cuomo wants the Big Apple to ditch its iconic I ♥ NY motto!
Cuomo feels the slogan is "too dated" and wants to give the City a fresher, more vibrant image. The original slogan and artwork was created by artist Milton Glaser in 1977, and was immediately adopted as the symbol for the metropolis, and has retained that status for over 35 years! The slogan is featured on everything from shopping bags and umbrellas to snow globes and is instantly recognized by billions of people all around the world.
"This campaign reinvents one of our state’s great assets—the I ♥ NY icon—which is known the world over as one of the most successful advertising symbols ever," Governor Cuomo stated during a press conference, mentioning that the logo has not been used in television ads promoting tourism to the city for more than three years.
Instead of featuring the iconic ♥, the campaign is asking people to submit other ideas to represent their love for one of the world's most incredible and exciting cities. The new campaign hopes to attract tourists from within driving distance of New York as well. "Other states have been more aggressive in attracting tourism than New York," Cuomo said. "We were the best and we were the first, but somewhere along the way we lost that."